The advent of the kraft paper bag has changed the traditional thinking that the amount of shopping can only be limited by the number of items that can be carried in both hands, and has enabled consumers to stop worrying about not being able to hold it and reduce the enjoyable experience of shopping itself. It may be an exaggeration to say that the birth of the kraft paper bag promoted the development of the entire retail industry, but it at least revealed to the business this phenomenon, that is, before the customer's shopping experience becomes as comfortable, easy and convenient as possible, you simply can not predict how much the consumer will actually buy things. It was this point that drew attention to the consumer shopping experience, and at the same time drove the development of the supermarket shopping basket and shopping trolley.
In the following half a century, the development of kraft paper shopping bags can be said to be smooth sailing, material improvements to make its load-bearing capacity continues to increase, the appearance has become more and more beautiful, the manufacturers will be a variety of trademarks, patterns printed on kraft paper bags, into the streets and alleys of the store in the store. Until the middle of the 20th century, the emergence of plastic shopping bags became another large-scale revolution in the history of the development of shopping bags. It is lighter and thinner, stronger and cheaper manufacturing costs and other advantages make the kraft paper bags once the scenery of a moment eclipsed. Since then, the plastic bag has become the first choice of life consumption, and the kraft bag gradually “retreat to the second line”. Finally, the scenery of the end of the kraft paper bags can only pretend “nostalgia”, “natural”, “environmental protection” in the name of a few skin care products, clothing and books, audio-visual products in the packaging.
However, with the global prevalence of “anti-plastic” wind, environmentalists have begun to focus on the old kraft paper bags. McDonald's China began in 2006, gradually in all stores to implement a kind of thermal insulation properties of kraft paper bags to hold takeaway food, to replace the use of plastic food bags. This initiative has also been the positive response of other businesses, such as Nike, Adidas and other original large consumers of plastic bags, have begun to use high-quality kraft paper bags to replace plastic shopping bags.